What to do with your old content? Step-by-step guide

What to do with your old content? Step-by-step guide

Why should you care about the old content of your website?   1. Old content can eat the crawl budget of your website. In other words, Google cannot index the whole internet. That is why it gives to each website a limited budget of the amount of pages to crawl and...
Google confirmed that page speed is not that important

Google confirmed that page speed is not that important

For years Google and other search engines pushed the idea of the importance of loading speed of your website. All hosting providers have been making their marketing campaigns around this idea. Businesses were spending tons of money and a lot of time on that. Page...
The most common mistake on Google Ads

The most common mistake on Google Ads

Google Ads shows many hints to improve Ads performance. Nevertheless there is one basic rule which advertisers usually don’t follow. The advertised page and your website should contain a sufficient amount of keywords and keyphrases you use in Google Ads. Here...