Start with the problem
Describe the situation before choosing another solution.
Tell me what is happening, what result you expected and which people, providers or systems are involved. I will determine whether an independent review is the right first step.
What happened
What was expected
Who is involved
A useful first message
Concrete is more helpful than polished.
The business resultWhat outcome did you expect, and how is the current result different?
The current systemWhich teams, agencies, tools, channels or platforms are part of the situation?
The decision aheadWhat do you need to understand, approve, change or stop?
What happens next