Independent Business–IT Alignment

I find where business goals, teams, tools, data and execution stop connecting.

Independent review for owners and senior decision-makers who need clarity on what is working, what is not, and what should be addressed first.

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Illustrated portrait of Alexey Kochetov
One business systemMany capable parts. One result to explain.

Each part can work.
The system can still underdeliver.

Your agency reports progress. Developers deliver features. SEO visibility improves. Analytics collects data. New AI tools are added. Yet the business result still does not match the investment.

The problem is often not one incompetent person. It is the missing connection between objectives, tools, data, teams and decisions — a gap no individual vendor is responsible for finding.

Fragmented tools and dataInformation sits in different places and does not flow to where decisions are made.
Process gaps and workaroundsManual work fills the gaps, slowing progress and creating risk.
Unclear impact on goalsActivity is not connected to the outcomes that matter.
Change without directionNew tools or projects add complexity without resolving the underlying problem.

The review follows the whole chain

What the review covers

Website & searchVisibility, content and findability in search and AI-assisted discovery.
Advertising & socialChannels, targeting, creative and the path from attention to action.
CRM & journeysLead handling, customer data, automation and ownership.
Analytics & AIMeasurement, interpretation and practical use of AI capabilities.
Connections between systemsHow tools, data, processes and teams work together across the business.

Patterns I am asked to examine

Different contexts. The same kind of disconnect.

Pattern 01

Fragmented lead flow

Leads arrive through several channels, but routing, follow-up and reporting do not share one operating view.

What the review clarifies

Where responsibility changes hands, which data is lost and what must be measured before more traffic is purchased.

Pattern 02

Migration without visibility

A new platform goes live, but definitions, workflows and reporting have changed in ways nobody can fully explain.

What the review clarifies

Which business processes changed, who owns them now and where evidence is missing.

Pattern 03

AI tools without ownership

Multiple AI tools are adopted, but the intended use, accountable owner and measure of value remain unclear.

What the review clarifies

Which use cases support a real objective, what should stop and what requires controlled experimentation.

Every engagement is tailored to your context. The pattern is consistent: the solution is not.

Independent, practical, focused on outcomes

Alexey Kochetov

I have worked across business development, digital strategy, SEO, websites, analytics, platforms and international growth since 2008.

That breadth is not a menu of services. It is the evidence base I use to see where individually reasonable decisions stop working together.

More about my approach

From objective to priorities

A clear, practical process

01
Business goalsWe define the expected result, the constraints and how success should be judged.
02
EvidenceI review systems, data, processes, proposals and team input to see how things actually work.
03
MisalignmentI identify the gaps, risks and assumptions that are holding the result back.
04
PrioritiesYou receive a sequenced direction for what to address first, by whom and why.

Get clarity. Align what matters. Move forward.

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