Independent decision review
Independent Second Opinion
Before you approve the rebuild, contract, migration or AI initiative, test the decision from the owner’s side.
Before more budget is committed
Good recommendations can still be incomplete, oversized or built on the wrong premise.
You have a proposal, diagnosis, platform choice, rebuild plan or urgent recommendation. The decision is expensive, while the people advising you may also be selling the implementation.
I examine whether the stated problem is supported by evidence, whether the proposed solution addresses it and what risks or alternatives have been left out.
The review follows the decision
What I review
Website rebuilds
Whether the rebuild is necessary, sufficiently defined and connected to a measurable business outcome.
SEO & paid media
Contracts, growth claims, channel plans, measurement logic and the path from visibility to value.
Platforms & migrations
Requirements, operational impact, data risks, ownership and the assumptions behind the platform choice.
CRM & automation
Whether the proposed workflow reflects how leads, customers and internal teams actually operate.
Analytics & attribution
Definitions, data quality and whether the promised reporting can support the decisions it is meant to inform.
AI initiatives
Use case, ownership, data, control, expected value and whether AI is solving a real constraint.
A compact evidence process
From proposal to decision
Two formats
Match the depth to the decision.
If the available evidence is not sufficient for a reliable answer, I state exactly what must be verified next.
A focused review of one substantial decision, including written findings, risks, alternatives and a decision call.
A tightly scoped rapid review for one time-sensitive decision when the necessary access and evidence are already available.
A direct conclusion rather than a long list of generic best practices.
The missing information and challenges your team should resolve before commitment.