Each year Purnhub publishes a review of their website statistics. Besides being fun to read It can give some useful ideas for any website owners. Full review is available by this link.

1. Mobile traffic share is still growing.

Mobile traffic share growth in 2018

Don’t be surprised if next year 8 out of 10 visits to your website will be from a mobile phone.

What to do about it?

Review your website from Mobile Phone once again and introduce AMP if you didn’t do it yet.

2. The Internet audience is getting older.

The average age of the audience in the USA became 2 years older this year (38 y.o. in 2018 vs. 36 y.o. in 2017)

What to do about it?

Well there are many things to consider. The simplest universal advice I can give is to use at least 16px font size.

3. Holidays are the main reason for major traffic drop.

What to do about it?

First of all, you should not worry about your traffic drop on Christmas. There is nothing you can do about it.

Secondly, you should decrease to zero all you marketing and promo activities on holidays. Turn off Google Ads, for example.