What is Google Search Console?
Google Search Console is the place where you register your website for Google and check if Google consider your website to be a good one.
What happened?
Before
In order to register your website in Google Search Console you have to register 4 properties.
For example, you have a website www.alexeko.com but for proper Google Search Console setup you have to register 4 websites/properties:
That was a pain in the ass from all perspectives.
After
You need to register just one property
alexeko.com
and other subdomains if you want to see data for something particular. For example, m.alexeko.com.
Why does it matter?
- More users can use Google tools without employment of SEO professionals.
- You will have more sufficient data about your website to make proper decisions of how to develop further.